Rock The Mountain 2025
When Multishow, a pioneer in broadcasting concerts and festivals on Brazilian television, opened an internal call for the opening ident of the 2025 edition of the Rock The Mountain festival, I was very happy to be selected for the task.
Rock The Mountain is a festival that brings together the best of Brazilian music in Itaipava, where amid the natural beauty of the Serra Fluminense the alternative, modern, youthful, and cool vibes comes to life.
My role in this project was to bring the visual identity to life and create a seven-second opening ident for the festival’s broadcast on Multishow.
To do this, I used the provided illustrations to create a storyboard for the channel’s approval. Once the storyboard was approved, I began animating the elements and the scene transitions.
It was a pleasure to be part of this project as a fan of the festival and an admirer of its visual identity design.
The year before, I had the opportunity to create promotional pieces for the broadcast of the 2024 edition on Multishow, so being responsible for the title sequence in 2025 was a very rewarding moment.
Credits
Client: Multishow
Producer: Gabriel Kempers
Ilustrations: Leandro Assis
Art Direction: Luiza Castoldi
Animations: Luiza Castoldi and Luiza Russo
