Teaser Lady Gaga Multishow
This teaser was commissioned by Multishow to promote the broadcast of Lady Gaga’s concert at the Todo Mundo no Rio event in 2025. The teaser aired during the channel’s commercial breaks with the goal of informing viewers and building anticipation for the event broadcast.
The second edition of Todo Mundo no Rio featured Lady Gaga’s record-breaking concert on Copacabana Beach. According to Billboard Brasil, the broadcast of the singer’s historic performance reached 34.5 million viewers across TV Globo and Multishow.
For the creation of this teaser, the channel provided me with the voice-over script and the visual identity for the Todo Mundo no Rio event.
To respect the festival’s minimalist visual identity and emphasize the voice-over narration, I chose typography as the main element of the piece, creating compositions built around it. Based on these materials, I developed the storyboard and animated the layout in After Effects.
I’m very happy to have been part of such a historic and large-scale event for the city of Rio de Janeiro and for Multishow.
Credits
Client: Multishow
Producer: Felipe da Volta
Art Direction: Luiza Castoldi
Animations: Luiza Castoldi
